

New Vitaminka ad
14.11.2008
On November 13th, the new TV ad for the Vitaminka brand - puree juices based on carrots - was launched. It is - after a spot dedicated to fruit juices - another part of the new advertising campaign of Hortex, launched with the common slogan “Made of the best fruits and vegetables”.
The new communication of Vitaminka creates the image of a brand that is natural and of high quality. The spot presents an exceptional world made of tasty-looking carrots and fruits Vitaminka juices are made from - the source of natural beauty and wellbeing. Beautiful and tasty-looking images, underlined by a joyful, cheerful music, will certainly be liked by the female target group. Like in the case of the juices ad, the spot was directed by Carl Warner, an English director and photographer specialising in creating artistic images made of fruits and vegetables.
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Lao Tsu, a Chinese philosopher defined the quality as the “excellence you cannot reach but which you must persistently strive for.”



The history of Hortex goes back to the 40s of the twentieth century. Within the space of decades, the company has reached the symbol status in its branch. Today, the “HORTEX” brand can be easily recognized and associated to the company and its products, both in Poland and abroad.

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