  New packages for Hortex juices30.09.2008
Since September, Hortex juices, nectars and drinks will be available in new packages with a refreshed logo.
New packages is another stage of refreshing the image of Hortex products. An easy-to-read, modern graphic design as well as an intensive, determinate colour scheme are the key discriminants of the packages entering the market. The undoubted advantage of the new graphic design is the tasty-looking pictures of fruits. Juicy oranges, apples and currents tempt by their freshness and incite to taste.
Additionally, the Hortex 100% juice packages received an icon “No sugar added”. This sign informs the consumers that Hortex products contain only natural sweetness, thanks to which they get what is most healthy in fruits.
Together with juice packages, the Hortex logo is changing to perfectly adapt to the refreshed graphics. |
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Lao Tsu, a Chinese philosopher defined the quality as the “excellence you cannot reach but which you must persistently strive for.”
 
The history of Hortex goes back to the 40s of the twentieth century. Within the space of decades, the company has reached the symbol status in its branch. Today, the “HORTEX” brand can be easily recognized and associated to the company and its products, both in Poland and abroad.
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